Side By Side    Description    6×9 Paperback    –    350 pages     Contents     Foreword (Anthony Plog)     Preface     Introduction     I We Are Designed for Community    II Getting Started—Building a Culture    III Know Yourself—Know Your People     IV Moving Toward Wisdom    V Leadership    VI Now Is the Time—Make a Game Plan    VII. Identifying and Overcoming Challenges     VIII. Building Good People     IX How Am I Defined?    X Expressing Gratitude         “Side by Side” deals with how to develop and grow a group culture where students feel trust, not only with the teacher but also with one another, and where music-making is fun. Such a program involves hard work, but Wiff believes that it pays big dividends, and he has generations of successful, committed graduates to prove it. In the end, it’s a book about how to live a better life.    —Anthony Plog        Composer, Conductor & Teacher    Reading this was like drinking in a tall glass of calm during a stormy time. Wiff’s insights are deeply thoughtful and ever-generous. This is a book I will share over and over.                  —Marianne Gedigian    Professor of Flute, Distinguished Academy, UT-Austin    This shines a spotlight on the part of the musician’s highway that has remained a mystery. It may be more important than any other aspect of our professional and personal agendas.    —Tim Lautzenheiser    Attitude Concepts for Today    There lies a sense within every committed teacher that our vocation is a sacred trust; that we are here not simply to point the way to technical – or even musical – mastery; that we are here to pass on the joy of living as human beings who happen to be musicians, and to pass on to our students the values we hold dear.     Throughout this book, Wiff opens his heart as a teacher to inspire all of us to do likewise, with practical (and occasionally whimsical) guidance in building students as individuals and as members of a studio community that can effect tremendous positive change in our profession and in the world. Wiff has passed along to all of us an incredible gift, so personal and vulnerable, so solid and direct; may this book help develop and serve teachers who, like him, are willing to share deeply of themselves in service of their students.    —Terry Everson    Associate Professor of Trumpet, Boston University    Principal Trumpet, Boston Pops Esplanade Orchestra    Full of tremendous wisdom, wonderful quotes, and life lessons on team building and leadership reflecting his long and distinguished career, Wiff Rudd’s “Side by Side” is essential reading for any musician, educator, and frankly anyone who wants to remain that eternal student continually striving to evolve their craft upward!    —Michael Sachs    Principal Trumpet, Cleveland Orchestra    Head-Trumpet Department, Cleveland Institute of Music    Lecturer of Trumpet, Northwestern University Bienen School of Music